Preference Center

GoTrust Preference Center centralizes consent and communication preferences across channels. Under the DPDP Act, valid consent must be free, specific, informed, unambiguous, and verifiable. This module ensures the lifecycle of consent is captured, retained, and updated consistently.

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Detailed Capabilities

Capture Valid, Verifiable Consent Supports granular consent for each purpose category with identity verification.

Capture Valid, Verifiable Consent Supports granular consent for each purpose category with identity verification.

Unified Consent Lifecycle View Maintains a single source of truth for all user consents and preferences.

Unified Consent Lifecycle View Maintains a single source of truth for all user consents and preferences.

Purpose-Based Preference Management Ensures each consent is tied to a defined purpose in compliance with DPDP principles.

Purpose-Based Preference Management Ensures each consent is tied to a defined purpose in compliance with DPDP principles.

Revocation & Modification Handling Updates are applied instantly across internal and partner systems.

Revocation & Modification Handling Updates are applied instantly across internal and partner systems.

Evidence Preservation Stores consent metadata, timestamps, and verification logs for legal defensibility.

Evidence Preservation Stores consent metadata, timestamps, and verification logs for legal defensibility.

DPDP Act Compliance Value

Directly supports Section 6: Consent & Revocation Requirements

Directly supports Section 6: Consent & Revocation Requirements

Enables purpose limitation enforcement (Section 5)

Enables purpose limitation enforcement (Section 5)

Helps honor Data Principal Rights for withdrawal of consent

Helps honor Data Principal Rights for withdrawal of consent

Maintains verifiable consent records for regulatory audits

Maintains verifiable consent records for regulatory audits

Prevents unlawful processing by ensuring only consented purposes are activated

Prevents unlawful processing by ensuring only consented purposes are activated

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GoTrust Knowledge Hub

Stay informed with insights, updates, and expert perspectives on data privacy, compliance, and digital trust.

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Granular vs Blanket Consent: What Regulators Expect in 2025

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Consent Management for SaaS Products: Challenges and Solutions

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Data Governance in Healthcare: Must-Have Checks and Balances

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Consent vs Lawful Basis: What Businesses Get Wrong Under GDPR and DPDPA

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