Preference Center

GoTrust Preference Center centralizes consent and communication preferences across channels. Under the DPDP Act, valid consent must be free, specific, informed, unambiguous, and verifiable. This module ensures the lifecycle of consent is captured, retained, and updated consistently.

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Detailed Capabilities

  • Capture Valid, Verifiable Consent Supports granular consent for each purpose category with identity verification.

  • Unified Consent Lifecycle View Maintains a single source of truth for all user consents and preferences.

  • Purpose-Based Preference Management Ensures each consent is tied to a defined purpose in compliance with DPDP principles.

  • Revocation & Modification Handling Updates are applied instantly across internal and partner systems.

  • Evidence Preservation Stores consent metadata, timestamps, and verification logs for legal defensibility.

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DPDP Act Compliance Value

  • Directly supports Section 6: Consent & Revocation Requirements

  • Enables purpose limitation enforcement (Section 5)

  • Helps honor Data Principal Rights for withdrawal of consent

  • Maintains verifiable consent records for regulatory audits

  • Prevents unlawful processing by ensuring only consented purposes are activated

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